Case Study – Armac Martin

Positioning a business for success with Strategic Professionals

It is often difficult for growing SMEs to break away from the day-to-day operations to focus on developing their future plans, but this is where business strategists, Strategic Professionals can help.

They work with manufacturing businesses to support growth and facilitate the development of both the corporate planning and strategy of a business, as well as mentoring the managers and business leaders to enable them to feel confident delivering the plan.

The team at Strategic Professionals have a strong KBB background and with years of experience in both the academic theory and practical hands-on running of businesses, they were the first choice for high-end handles and hinges company Armac Martin.
Armac Martin are a traditional hardware manufacturer based in the heart of Birmingham, with a long and enviable history of craftsmanship and innovation. They produce metal accessories for all types of cabinetry, supplying to luxury kitchen and bathroom showrooms, interior designers and they have an expanding export market to the US, so it is essential for them to have a solid plan for the future.

Sharon Southcott and Graham Bucktrout from Strategic Professionals created a 2-day event where the first day was held with the leadership team from Armac Martin, to facilitate their strategy discussions and assist them with a business plan for the next 10 years. With both a thriving market in the US and a growing customer base in the UK, it is critical for an SME to get the balance right and to expand in a sustainable way.

The second day involved the wider management team from Armac Martin; to get their input to the process to ensure that plans were realistic and feasible and to gain their commitment to the overall strategy.

Joint CEO’s Rob McGrail and Richard McGrail said that the day was a fantastic success:

“ Sharon and Graham were able to help guide us in communicating our vision to the wider business and help get everyone in the business pointing in the same direction, paving a clear way forward in a structured and engaging fashion. Their wealth of industry experience enabled them to deliver a detailed and collaborative 2-day session that maximized productivity and left us with an actionable plan.”

This is not the first time that the team at Armac Martin have worked with Strategic Professionals. Lucy Worrall, Head of HR said:
“ Sharon Southcott has been running Team Leader training, manager coaching sessions and CMI Management and Leadership qualifications for over 5 years at Armac Martin. She has an understanding of our objectives and works well alongside HR in implementing development plans for employees across our business. After building a trusted relationship with Strategic Professionals, it was only natural for us to engage them in facilitating our strategy days.”

Having this relationship and flexibility with SMEs is one of the key elements in the way that Strategic Professionals work. As well as offering business guidance, the team are qualified Marketing and Management Assessors, and have Chartered Manager status as well as being HR professionals.

If your business needs to discuss its development journey or training requirements with a qualified team of experts contact Sharon or Graham on 01527 831330 or 07773 796997 or visit their website

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